FINALLY, yesterday, the Federal Communications Commission unanimously approved rules that will require cable operators and TV stations to quiet those thunderous TV commercials.
More than a year ago, September 2010, Congress passed the Commercial Advertisement Loudness Mitigation Act, or CALM Act, giving the FCC the job of ensuring that TV commercials aren't louder than TV programs. Next, we, the listening public, had to keep sticking our fingers in our ears at commercial-time because nothing changed.
WE CAN'T BE C.A.L.M. FOR YET ANOTHER YEAR
But, it's still not going to take effect for yet another year. Supposedly, the new rules start next December, in 2012. That's when cable operators and TV stations will have to make TV commercials no louder than the TV programs. What's with the hold-ups, deferrals? I think it's just part of the definition for government.
Consumers have been complaining about the excessively loud television commercials for decades -- decades.
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