I can hear the loud raspberries being blown from the Botox-pouty lips of the Bratz dolls (above) aimed at, and showing contempt for, the Barbie dolls.
MATTEL STOLE TRADE SECRETS
Surprisingly, that's what has happened when the world's biggest toy maker, Mattel, tried to ruin much smaller MGA Entertainment, the makers of the Bratz dolls.
It's been a long legal battle, with a series of court cases beginning in 2004. That's the year that MGA attorneys introduced into evidence a Mattel memo that warned of a "rival-led Barbie genocide."
Whoa! Talk about doom!
"This is war and sides must be taken: Barbie stands for good. All others stand for evil."
DOLLS MEAN BIG BUCK BILLIONS
No, they were not talking about human beings. They were beating their chests about dolls. Actually, the chest-pounding was all about money, of course. Globally, Mattel sells $3 billion Barbie-branded (below left) merchandise annually, reports the San Francisco Chronicle.