SHHHHH --- IT'S LAW
President Obama signed the CALM Act into law this week. The Commercial Advertisement Loudness Mitigation Act, however, won't become effective for another two years. First the FCC has a year to prescribe a regulation for limiting the volume of TV commercials. Then the television broadcast industry has yet another year to comply and modulate audio levels to prevent those way-way-too-loud commercials -- as if they don't already know exactly what to do.
With another two years before the CALM Act is effective, advertisers and broadcasters will have time to work on wiggling-out of compliance. Sorry, I can't see to keep my skepticism at bay. Or, is it cynicism? We'll talk in two years.
The text of the bill can be found here.
Rhone Island Democrat Sen. Sheldon Whitehouse was behind the legislation in the Senate; and, California Democrat Rep. Anna Eshoo sponsored the House version of the bill.
Eshoo (GESUNDHEIT!) told reporters that the CALM Act is the most popular piece of legislation she's sponsored in her 18 years in Congress, reports Scripps News.
Aggravated consumers have complained to the Federal Communications Commission about TV ads jarring sound blasts since the 1960s and this complaint has been the top complaint since 2002, according to the FCC quarterly reports on consumer complaints.
Jeez, it's only taken some 45 years for our legislators to respond to citizen concerns. What's new, eh?
Regardless, the CALM Act is nothing to sneeze at. GESUNDHEIT, again. Here's wishing "good health" to the new bill.
CLICK AND READ: "LOUD TV COMMERCIALS MAY BE FORCED TO A LOWER VOLUME" -- JUNE 20, 2009
CLICK AND READ: "SENATE VOTES: TURN DOWN VOLUME" -- OCTOBER 20, 2010
by Sharon McEachern